SEO copywriting for small business
SEO copywriting will become a must for small businesses.
As we move into 2018, having a strong online presence in an increasingly noisy marketplace is imperative.
Some interesting facts related to online activity. Every second:
- 7,833 tweets are sent
- 63,718 google searches are undertaken
- 71,608 YouTube videos are viewed
- 2,642,297 emails are sent
We live in a digital age, so it’s important that you have a strategy that will help you break the noise and get your message heard. This is why SEO copywriting needs to be a big part of your strategy.
SEO copywriting “is a specialised form of online writing, that incorporates selected keywords or phrases into the headline and content to help you rank higher in search results and drive qualified traffic to your platform.”
SEO copywriting is not about writing content that pleases search engines algorithms.
If you stick to the core belief of writing quality content for your reader, you will do just fine.
Here are my 4 tips for creating cracking SEO content:
1. Know your audience
This is the starting point for any form of writing. You should spend some time researching who you are writing for and what they are interested in knowing about.
My article ‘Easing the pain point’ looks at how to identify your target audience using the customer persona method.
2. Structure your content correctly
Writing online content is like writing a story. It needs to have a beginning, a middle and an end.
In the article ‘How to write a blog post’ I discuss the importance of following this structure and I give direction on what should be included each section.
3. Include a strong headline and sub-headers
A strong headline will draw the reader to your content. Including numbers in the headline has been shown to increase open rates. In fact, headlines that contain odd numbers achieve a 20% higher open rate than those that contain even numbers. Odd!
You could also try asking a question in the headline. Humans are inquisitive, and we are naturally drawn to finding out the answer. In a world of million distractions, we no longer have the attention span to focus on a lengthy piece of content. We have become skim readers. To keep the reader focused, split up the content using sub-headers.
4. Choose a couple of keywords and keyword phrases
A keyword, well, one word, like ‘copywriting’ and a keyword phrase is a combination of keywords like ‘SEO copywriting for small business.’
The old belief with SEO copywriting, was to stuff as many relevant keywords into the content as possible to increase the overall ranking of the site.
Sites like Google and Bing caught onto this and changed the way they rank content. They now show preference to content that is written in a natural way and that is in balance with the theme of the site.
I always tell business owners that they should write for the reader and not for the search engine robot.
If you’re interested to find out SEO copywriting can benefit your business, get in touch.