Marketing trends for small businesses

Marketing trends that small businesses should take notice of in 2018

As 2017 draws into a close, it is the perfect time to look back over the year and see what you have achieved and what you didn’t quite manage to do.

The Christmas break can be a great time for you to review what you have spent your marketing budget on and what has brought in the biggest return.

Moving into 2018, you may decide that you want to focus your efforts on something new.

In this article, I look at what I think, small business owns should be focusing on in 2018.


If you like it or not, smartphones are an integral part of life. In the last 5 years, there has been a big shift away from using phones as a communication tool. Instead, smartphones are like a personal computer. We use them for online banking, shopping, as cameras and much more.

The UK ranks as one of the highest countries for phone usage. By the end of 2017, there will around 42.7 million smartphone users. This equates to around 80% of the population.

If your website isn’t already geared for use on mobile devices, it’s time it is.

Content marketing

Content marketing was one of the most popular types of marketing in 2017, and it will remain so going into 2018.

If you are not familiar with content marketing, my article ‘Content marketing – is it time you got with the craze?’, explains it in detail.

I predict that content marketing will become more visual, I foresee there will be greater use of animated gifs, infographs and presentations.

Live video

Video has been hugely popular for the past few years. Whilst, larger companies, with larger marketing budgets have jumped onto video and have done some amazing campaigns, smaller businesses are cautiously standing on the outskirts dipping their foot in.

Reasons for the slow uptake by SME’s are lack of awareness around what to put into the video and the belief that they don’t have the correct equipment to produce a video.

Live video will change this. Facebook was one of the first social platforms that allowed video live video, followed by Twitter and more recently LinkedIn has introduced live video. It’s incredibly easy to do. All you need is a smartphone and a steady hand!


A chatbot is a computer program that conducts a conversation via text. A chatbot provides a great opportunity for a business and a potential customer to communicate instantaneously. It removes the need for the customer to hang on the phone to speak to someone or to wait for a day for a response via email.

However, it only works if the business can respond immediately to the message. If not, the customer experience will be ruined.

One simple to keep connected with your customers is by installing Facebook’s Messenger chatbot onto your website. When someone clicks on the ‘message me’ it will open the messenger app on their phone or pc.

If you are looking to step up your marketing in 2018 and would like to discuss which options are best for your business, get in touch.


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