Can a micro-influencer have a big punch?

You’re probably asking yourself what a micro-influencer is. I don’t blame you, it’s a ridiculous term that someone in an agency has made up. So, what is a micro-influencer? The official definition of a micro-influencer, provided by Hubspot is “an individual who works or specialises in a particular vertical and frequently share social media...

Connecting the dots with Alexa

Before Christmas, my better half was incessantly talking about wanting to get an Amazon Echo-dot. For no reason, other than for fun. So, a couple of days after Boxing Day, I was surprised to see one arrive with the post-man. I must admit, I thought it he was wasting his money. But, I’ve never...

SEO copywriting for small business

SEO copywriting will become a must for small businesses. As we move into 2018, having a strong online presence in an increasingly noisy marketplace is imperative. Some interesting facts related to online activity. Every second: 7,833 tweets are sent 63,718 google searches are undertaken 71,608 YouTube videos are viewed 2,642,297 emails are sent Source:...