Blog

Writing the perfect blog post

With the obsession with video marketing, is the blog article dead in the water? I believe not. Yes, video marketing is huge, and as the technology and software that is needed to produce a quality video continues’ to become cheaper, it will make it accessible to even the smallest of companies. However, there are...

Don’t be scared to say ‘No’

In a few weeks, I will be celebrating my 6 month anniversary of being a freelancer. I can’t quite believe it, it has been a rollercoaster of hard work, stress, joy and love. You might not know but I am a very cautious person. I’m a saver, not a spender and I don’t take...

Twitter is testing longer tweets

Twitter announced plans yesterday that it is doubling its character limit to 280 characters. They are testing this longer character limit with a selected group of users. This came as a shock announcement, as Twitter has for years resisted the calls from users to increase the character limit. Twitter did make changes back in...

The make-up of marketing

For my latest article, I thought I would go back to basics and talk about what marketing is and the important role it plays in business. The words ‘advertising’, ‘sales’ ‘awareness’ get bounded around so much these days that the true meaning of the term ‘marketing’ has become skewed. Practitioners will tell you that...